The Dyin 2 Live Foundation is a wish-granting organization whose sole purpose is to enrich the lives of those fighting cancer by offering them a life-changing experience that will bring hope, joy, and inspiration. We hope it will give them a chance to forget, even if it’s only for a day, what they are going through.

Through our extensive network of friends, supporters, and affiliates, we are able to reach out to individuals and present them with these one-of-a-kind VIP experiences. We call these experiences, Dyin 2 Live Dreams. A Dyin 2 Live Dream can be a source of inspiration and hope that gives them the strength to continue in the fight for their life.

Each member of the foundation’s National Leadership Team is a leader in areas that include wish granting, brand development, fundraising, and operational activities. The president and CEO guides the team in executing the foundation’s strategic plan in areas such as board development, fundraising, program development, and corporate relations. The leadership team collaborates with partners, team members, and volunteers to reach the vision of granting the dreams of cancer fighters nationwide.


Mugs McGuinness



Brandon Ward

Executive Director/Marketing


Eric Frega

Executive Director


Phil Koehler

Regional Program Manager


Spencer’s is the mall destination for fun and entertainment among 18–24 year olds. The Spencer’s Boobies Make Me Smile (BMMS) Foundation was born with the goal of fighting cancer through Action, Prevention, Education, and Support. Since 2013, Spencer's has partnered with the F C Cancer Foundation on a bi-annual awareness bracelet campaign, donating 100% of proceeds from sales to D2L and other nonprofit cancer organizations.


By merging well-known talent with local cuisine and culture,Danny Wimmer Presents [DWP] has become recognized within the industry for delivering high quality, exceptional entertainment experiences to customers, artists, sponsors, partners and host cities alike. Never satisfied with the status quo, DWP strives to create memorable and fulfilling concert experiences leaving both consumers and partners with lasting and meaningful impressions. Since 2014, DWP has teamed up with the D2L Foundation to help present our campaign to consumers in cancer awareness and an environment to execute the mission of D2L, which is providing a VIP experience, unlike any other, for cancer fighters across the USA.


The F C Cancer Foundation "Fxck Cancer" was started in Huntington Beach, California by our friend Brandon McGuinness after being diagnosed with Hodgkin’s Lymphoma in 2005. He was an avid surfer, skater, snowboarder, and loved by everyone who knew him. Brandon lost his life to cancer in 2007 at the very young age of 26 years old. He started the F C Cancer Foundation in order to help victims and their families battle this terrible disease.